On a freelance contract I worked at Exposure on the Drambuie account and was responsible for developing the brands sampling strategy in response to their 2018 sampling brief championing their signature serve ‘The Drambuie Collins’. The strategy included festival activations, on-trade accounts and proactive opportunities.

Opportunities I sourced and produced included Field Day, Mighty Hoopla, Standon Calling, Jimmy’s BBQ, Foodies Festival [Syon Park & Edinburgh], WeWork Summer Camp and sponsorship of the Emerging Creatives Programme with The Hospital Club. I ran the execution of Foodies [Syon Park], Field Day and Mighty Hoopla from pitching to client, contract negotiations through to on-site delivery which achieved 30% above target samples.