During my time with Relentless Energy Drink (owned by Monster Energy) I ran their brand space Relentless No. 5. My sole purpose was to develop and deliver a brand strategy that would increase engagement with the brand, and footfall within the space by bringing in new and continuous streams of events and studio bookings.

Having built solid relationships over the years with artists and their managers, promoters, media platforms and influencers, I was able to increase the amount of event and studio bookings by over 65% over the course of a year. We worked closely with brands & artists such as Defected Records, Bugzy Malone, Sony Music, AJ Tracey, Avelino, Cadet, Not For The Radio, Delta Heavy, The HeavyTrackerz and Izzie Gibbs to name a few.

Outside of the brand space, I also worked across their festival activations for Elrow, Reading and Sundown Festival. This included staffing, stock management and on-site builds.

I established the internal monthly newsletter that was shared between the agency (Vision Nine) and the Strategic Brands team at Monster Energy. The newsletter highlighted key events, studio bookings, footfall and other key metrics from the month before, as well as an overview of events for the month to come.

I also developed brand owned concepts through pitching to the VP of Strategic Brands. I ran point on all touch points of the event roll out – programming, design, content, contracting, and worked alongside the Comms team on the roll out of all comms for the events.